Monday, March 17, 2014

Hello world Exhibition at TCDC





“TCDC Resource Center aims to be a place for designers, students, entrepreneurs and enthusiasts in design and creativity to develop and expand their knowledge and skills as well as to help strengthen capability and competitiveness of Thai designers in a global market place.”













This is my first time to go to Hello world Exhibition @ TCDC. So, the full name of this exhibition is “Hello World! เราจะออกแบบอนาคตกันอย่างไร"
“Every decision we make shapes us into who we are, and who we will be. “

The Hello World exhibition has 4 zones are Same or different are
"The Same, but Different",  "Adopting with Adaptation", "New Value from Old Things, New Answer to Old Problem" and "A Unified World"


First, The Same, but Different

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The world = The sum of its parts
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Green model for urban development (The High Line elevated park project)
New York offers another model of urban development for other cities to follow again. The high Line elevated park shows that crafiting the citi’s image trough its architecture is not limited to erecting more high-rise buildings, which do not interact with their surrounding.

Stoop culture (The stoops of New York)
Alexandra Schwimmer said that “Stoop culture is a spontaneous thing. It is woven in and out of movement around your home and through your life”

More than just vehicles for transportation (The taxicabs of New York)
In 2011 alone, all of the New York made 500,000 trips per day and transported around 240 million passengers. New Yorkers could hardly deny that their yellow taxis have become the most memorable symbol of New York lifestyle.

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Second, Adopting with Adaptation



Old boxes for new food 
Takeout noodle boxes


Cover your mouth, please!
Liberation Wrapper campaign

Classic Burger is not popular with women customers because it too big and does not easy to eat. Dentsu Tokyo created the new burger wrapper print with the picture of women, with a small mouth and smiling demurely. In first month after have this campaign, Sales of classic Burger jumped by 213%.



It sound lucky
Kit Kat in Japan

'Kitto Katto' which sounds like 'Kitto Katsu' that means surely win. 



Thai rice for Japanese liquor
Awamori liquor


Interestingly, Awamori uses the black koji mold in the production process that also involces aging in clay pots for decades, resulting in a much mellower flavor than, and a far cry from the Thai ‘Lao Khao’

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Third, New Value from Old Things, New Answer to Old Problem


It’s all about emotions...
“Je t’aime” – Mont Blanc rose-scented red ink

Je t’aime are released for sale only during the season of love. The rose-scented, bring red ink give a romantic experince to the age-old tradition of love-letter writting.


Typewriter – cum – computer keyboard
USB typewriter with Ipad dock (Model C)

Zylkin has modified over a thousand typewriters. So, he proof that machines from the analog past can co-exist with digital technology of today.




The charm of traditional clothes
Wearing kimono on a visit to Kyoto

The ankle-long kimono for single ladies,which might require as much as six layers of clothing tied firmly with a sash called obi. The wooden sandals required for the kimono prevent the wearers from walk briskly as they usually do while shopping in modern areas of Tokyo and they have to mince. This gait is what defines the ‘ladies of Kyoto’.

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Forth, A Unified World


Distributing coke : delivering life-saving kit
Hit Yamoyo : the anti-diarrhea kit



Chang the way you think and the world changes
Monopoly and Commonnopoly


For men, beauty is in the eyebrows 
Men's eyebrows guide



It’s only skin deep
Tanning lotion, whitening lotion and Verily magazine


Feeding the world
Cultured beef - In vitro meat



I am who I want to be
Model for new Personal Information from



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The library
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TCDC library resources include :
  • 34,000 or more books covering various interests in design discipline
  • Approximately 210 titles of magazines and journals
  • Multimedia: films, documentaries, and TCDC’s workshops
  • Online Databases on fashion industry, marketing and digital media
    • Passport GMID (Global Market Information Database)
    • WGSN (World Global Style Network) 
    • STASH 
  • A collection of over 7,500 innovative materials in Material Connexion® Bangkok
  • Reading rooms, movie rooms and The Music@TCDC.

More information :

Tel. 02 664 8448 ext 213, 214 
(Close on Monday